International Events

Despite new challenges posed by COVID-19, we are continuing to showcase the incredible innovations in powertrain technology being developed by UK industry through our International Events Programme. As part of this, there are still opportunities for companies to secure a place on the UK Pavilion at some of the premier trade shows around the globe.

We appreciate that committing to an overseas event in the current climate is not an easy decision. We are working closely with our participating companies to manage their requirements, recognising that business conditions and travel advice can change rapidly. We are also continuing to work with event organisers to ensure the safety of all participants whilst providing value in exhibiting. Contact us for further details about how you can get involved and the support we can provide.

It can be a challenge to establish a foothold in new markets, even for the largest of enterprises. Our international events programme, targeted at SMEs, is supporting the next generation of low-carbon innovators, helping their ground-breaking technologies gain exposure to investors and prospective customers on a world-stage.

Our international events programme is delivered in partnership with the Department for Business, Energy & Industrial Strategy, Department for International Trade, SMMT and Innovate UK.

Together we help innovators promote and demonstrate the UK’s low-carbon propulsion technology at some of the most significant international events to audiences around the world.

Participants will secure a coveted spot within the UK Pavilion at key events and acquire invaluable introductions to overseas OEMs and vehicle manufacturers. One of our previous exhibitors AMTE Power described how “the representation on a UK stand gave our brand credibility and perceived value” that it wouldn’t have otherwise been able to achieve.

Importantly, you won’t have to worry about logistics – we take the stress of planning away from innovators so that you can focus on promoting your technology and getting the most out of your trip. We receive consistently positive feedback that the “support services prior to and during the show are excellent” and we will do our best to make sure your experience is positive.

Our team can with applications for Trade Access Programme grants, significantly reducing the cost of involvement. One of our previous UK participants described how “the stand offers good value and unique access to senior management of the OEMs”.

The APC also provides holistic communications support; showcasing companies on our social media channels, creating a round-up video for each event featuring contributions from exhibitors and providing an exhibitor media toolkit packed with materials and advice. Our consultants are always on hand to offer impartial advice and further support.