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JSAE 2021

26/05/2021 - 28/05/2021

One of the most important events for the automotive industry in Japan

Big in Japan

This is one of the most important events for the automotive industry in Japan. Both OEMs, suppliers and engineering service providers showcase their latest innovations with regard to efficiency, electrification and other industry trends.

JSAE Annual Congress is the largest JSAE event, which is held in Yokohama every May. It is largely divided into Technical Paper Presentation and Automotive Engineering Exposition.

The Technical Paper Presentation brings in more than 4,000 engineers specialized in automotive and related technologies every year, who make their latest research results into papers and deliver lectures to present them at the event. Each year, some 400 papers are presented. Both Japanese and English are the accepted languages to write such papers. An admission fee applies to this highly specialized event.

Automotive Engineering Exposition is a “technology-centered” exhibition, unlike general motor shows. It is the only exhibition of its kind with as many as 400 Japanese and foreign companies exhibiting their latest competing technologies every year. Each year, 70,000 people visit and invigorate the exhibition.

If you are interested in exhibiting on the UK Pavilion at JSAE , please contact us.

Why should I attend?

Joining on the UK Pavilion at JSAE, on the 26-28 May 2021, is an excellent way to expand business in the Japanese and Asian automotive sector. By taking part in JSAE, UK companies demonstrate their commitment to these markets and to developing their business interests and relationships in Asia. Participation provides an opportunity to meet with key management and technical decision makers, and to gain market intelligence on Japanese automotive developments. The comprehensive package of support services offered to participants enables real progress to be made in this demanding but receptive market.

There are numerous advantages of joining the UK Pavilion rather than independently organising your space at JSAE, in addition to the cost savings. Aside from submitting your graphic panels for your exhibitor pod, all other logistics for the stand will be taken care of on your behalf. You will also have the support of APC, Embassy staff and translators during the show.

The support provided by the APC and UK officials allows the participants to focus 100% on business. Attendance by the UK ambassador to Japan ensure senior representative of major OEM attend along with selected journalists.

“JSAE was a fantastic platform for our innovation and we are having many discussions as a result of the visit.”